This is where you find out a little about the man whose name is on the sign. If you want to really meet Jeff White, just come in. You’ll meet Jeff White!
Jeff White spent most of his childhood inside his uncle’s jewelry store. He started out grabbing the boss milkshakes and sweeping the floors, but soon worked his way up to apprentice, studying under his uncle and other master goldsmiths. He eventually earned his own workbench and began setting diamonds, sizing rings, and designing jewelry on his own.
Since his early days manning a broom while learning the trade, Jeff has become a well-respected jewelry maker in his own right, earning the highest designations from both the Gemological Institute of America (Graduate Gemologist) and the American Gem Society (Certified Gemologist Appraiser). And, he still knows the best place to get a milkshake.
Jeff’s philosophy is that to best service his clients, he needs to know, understand, and appreciate their needs.
It is this philosophy that has helped turn thousands of customers into his friends. While he prides himself on his professional success, Jeff is first and foremost a family man. He and his wife of more than thirty years have five children, four granddaughters, a dog, and a cat. Those that frequent the store will see just about every member of the family involved in the business.
If he’s not in the store, Jeff’s likely traveling in Southern Utah or Southern California, two of his favorite vacation spots. Jeff’s taste in music is like his taste in jewelry… classic. Chances are Don Henley, John Mellencamp or Billy Joel will be playing when you enter the store. In fact, the first piece of jewelry that Jeff ever bought his wife came nestled in a gift box with a Billy Joel 8-track tape. The necklace is on display in our store today — come check it out! The 8-track tape, on the other hand, is in a classified location.